Action Alert
The Big Wild
Do Something Small to Save Something Big
The Big WildTM is a social marketing initiative being launched by CPAWS and Mountain Equipment Co-op in the spring of 2008. Our goal is to create a cross-Canada movement that will advance the vision of keeping at least 50% of our public land and water permanently wild. We intend to do this by increasing the opportunity for Canadians to learn more about the need for wilderness protection and voice their support for it.
The Big Wild is not in itself a conservation campaign – rather it is a set of communications and engagement activities to support conservation campaigns by CPAWS and other charitable organizations across Canada for our “Big Wild” places.
People can become a part of The Big Wild in a wide number of ways, from taking a few minutes to visit the Web site, learn more and declare their support for our mission, to creating their own profile on the site as a Big Wild supporter where they can post stories, photos and videos of their own experiences in Canada’s Big Wild and share them with others, to checking out “spotlight” wilderness conservation campaigns and supporting efforts to advance them, to signing up for a “Big Wild Challenge” to raise funds for wilderness conservation.
The Big Wild Challenge is being introduced as an annual event that will invite participants to share their love of Canada’s big wild places by dedicating a self-propelled nature trip to wilderness protection. Participants will be invited to raise funds for wilderness conservation and share their experiences by posting stories, photos and videos on The Big Wild Web site. There will be prizes for several categories of Challenge trips and reports. The Challenge will run from Victoria Day to Labour Day in 2008. Registrants can sign up for the Big Wild Challenge and find more information at: www.thebigwild.org.
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